At Adharshree, this famous quote has always been the guiding force - "Move out of your comfort zone, you can only grow if you are willing to feel awkward & uncomfortable when you try something new".
    - Mr.Prem ( Director Of Adharshree )

In changing times Life & Business is like Changing seasons, as change is the only constant, we feel innovation is name of the game. Innovation is not achieved by doing same thing again & again & still expecting different result. Innovation needs paradigm shift. The only way to beat the competition is to stop trying to beat the competition. Industry boundaries which were defined, accepted & competitive rules of the game were known until now are now irrelevant & are waiting to be set. The companies who until now followed a conventional approach of racing to beat the competition by building a defensible position within the existing industry order are now re thinking their strategies.However we at Darling Pumps have always built our future strategies by focusing on making the competition irrelevant by creating a leap in value for buyers and for our company, thereby opening up new and uncontested market space. We have always focused on Value innovation is based on the view that market boundaries and industry structure are not 'given' and can be reconstructed by the actions and beliefs of industry players. As we shift our strategic focus from current competition to alternatives and non-consumers, we gain insight into how to redefine the problem the industry focuses on and thereby reconstruct buyer value elements that reside across industry boundaries. "Customer First" has always been our approach & we will strive to continue & reinforce it by continuous & never ending "Value Innovation".